About
Erica, and the notebook that turned into a website
I write long-form guides to places I have travelled to slowly, and film the parts that words do not reach. The whole project runs on a simple idea: tell people what somewhere is really like, including the parts that did not work, and tell them early enough to be useful.

The long version
How this started
I did not set out to write about travel. I set out to stop forgetting it. The early trips left me with a stack of notebooks, a hard drive of unsorted footage and a persistent feeling that I had missed the point of half the places I had been to, usually because I had gone in the wrong month or spent three days doing what a list told me to do.
The first guide I published was a corrective, written for a friend who was going somewhere I had just been and was about to make every mistake I had made. It was far too long, far too specific, and people kept sending it to each other. That told me something: there is an appetite for the version that does not flatten a place into a top ten.
The film work grew out of the same frustration. Some things about a city simply do not survive being written down. The noise of a market at opening. How long a walk actually feels. The particular quality of light an hour before sunset in a place with hills. So I started carrying a camera properly, and cutting slow, quiet films that let a place take its own time.
Now the two feed each other. A trip produces a guide, a film, a handful of shorter posts, and a very long list of things I got wrong and would do differently. That last list is the most valuable thing I own, and most of it ends up on this site sooner or later.
I plan roughly three years ahead. Not because I am organised, but because the good version of a trip usually depends on being somewhere in a specific eight-week window, and those windows fill up. The destinations page is that plan, published openly so that anyone travelling to the same places can use the research.
How I work
Four rules I do not break
These are the reasons the guides read the way they do, and the reasons some collaborations do not happen.
Nothing gets written up unless I went
Every guide on this site describes a place I have stood in, or is clearly marked as a plan for a trip I have not taken yet. The destination pages are research written in advance, and they say so at the top. I do not publish second-hand itineraries dressed up as experience.
The disappointing parts stay in
A view that was not worth the climb, a district that has been polished into something generic, a famous dish that I did not enjoy. Leaving that out makes for a smoother read and a worse guide, and it is usually the part people write to thank me for.
No paid placements inside a guide
Where I have worked with a tourism board or a brand, it is labelled at the top of the piece in plain language. It never buys a recommendation, a ranking, or the removal of a criticism. If that is not workable for a partner, we do not work together.
Seasons before sights
Most bad trips I have taken were the right place at the wrong time of year. So every destination page leads with the calendar: what each season is actually like, and which months I would avoid even though the flights are cheaper then.
Follow along
Where the rest of it lives
The site holds the long-form work. Everything else, the daily frames, the films and the practical answers, happens on these four.
- Instagram@ericaonrouteDaily framesWide, high-contrast stills from wherever the current trip has landed, plus stories from the road while they are still happening.Opens in a new tab
- YouTube@ericaonrouteLong formSlow, unhurried films about single places. One city, one route, one season, cut without a countdown timer over the top of it.Opens in a new tab
- TikTok@ericaonrouteQuick answersThe practical end of the notebook. How to reach a trailhead, what a ferry actually costs, which market opens before the crowds.Opens in a new tab
- X@ericaonrouteNotes in transitShort observations written in departure halls and on night trains, plus every new blog post the moment it goes up.Opens in a new tab
Working together
Commissions, tourism boards and press
I take on a small number of writing and film commissions each year, and I am happy to talk about anything that fits the four rules above.